🌟 “Brew to Win: Barista Championship 2025” 🌟
🎯 Objective:
Identify and celebrate the most skilled, knowledgeable, and passionate barista in the company while encouraging learning, consistency, and creativity across all stores.
History
The first competition was in Monte Carlo in 2000. The WBC (Worled Barista Champion) was dominated in its early years by Scandinavian baristas .
In 2016, significant changes were made to the competition format: Grinders were now provided , new models of espresso machines were introduced, and the cappuccino was replaced by a “milk drink” component.
In 2018, Agnieszka Rojewska became the first woman to win the World Barista Championship.
The 2020 championship was due to take place in Melbourne but was cancelled because of the COVID-19 pandemic.
🏆 Competition Structure:
- Store-Level Rounds:
Each store holds an internal challenge to select 1 Barista Champion. Criteria can include:
- Speed & efficiency
- Espresso extraction & milk texturing
- Signature drink creation
- Cleanliness & station setup
- Customer interaction (roleplay or secret shopper)
Prize: Certificate + Custom apron + recognition in store + Bin
- Area-Level Rounds:
Winners from each store in the area compete at a central location. More advanced skills are tested:
- Blind cupping
- Latte art throwdown
- Coffee knowledge quiz
- Signature drink with storytelling
Prize: Trophy + company-wide recognition (social media, newsletter) + training opportunity (e.g., workshop with a guest trainer)
- Company Grand Finals:
Area winners compete for the “Company Barista Champion 2025” title. You can include:
- Mystery ingredient challenge
- Menu innovation pitch
- Customer interaction scenario
- Consistency challenge (repeat the same drink for 3 judges)
Grand Prize:
- Custom champion kit (tools, apron, badge)
- Paid Visit to Any Of The Company Store in His Area Max(100 sr)
- Training leadership opportunity
✨ Bonus Ideas:
- Barista Hall of Fame: Feature past winners in your training materials or intranet.
- Video Highlights: Create a recap video after each round to boost excitement.
- Training Boosters: Use the event to introduce new techniques or standards.